Explorer Sport Brings Younger, More Affluent Drivers

2015 Ford Explorer SportThe Ford Explorer Sport, available at Bill Fick Ford in Huntsville is reportedly drawing in more drivers that you may not expect to choose an SUV. Places like Dallas, Houston, New York, Los Angeles and Denver, have more Explorer Sport drivers than ever. Nearly one-quarter of Ford Explorer Sport buyers are under 35 years old and 54 percent are 44 or younger. Many are also more affluent; 40 percent earn more than $150,000 annually, compared to 24 percent for the normally aspirated Explorer and 17 percent for the Ford brand overall.

It’s interesting to see that 15 percent of sales are to customers who are coming from luxury brands, such as Audi, BMW and Mercedes-Benz. “We aren’t surprised by the luxury brand trade-ins for Explorer Sport,” said Zuehlk. “It offers world-class performance, comfort and 15Explorer_SPORT_226be 1j_C1_EXT_WKtechnology at a more affordable price than traditional luxury competitors, especially in largely import luxury markets like New York and Los Angeles.”

Education levels across Explorer Sport drivers also have a story to tell. Ford reports that while 46 percent of all Ford buyers possess a university or graduate degree, 60 percent of Explorer Sport owners have attained similar levels of education. Even more interesting is the fact that 15% of Explorer Sport drivers arrived at their new purchase after having previously owned luxury brand 15Explorer_Sport_34Frt_mjcars like Audi, BMW, and Mercedes-Benz. “We aren’t surprised by the luxury brand trade-ins for Explorer Sport,” said Zuehlk. “It offers world-class performance, comfort and technology at a more affordable price than traditional luxury competitors, especially in largely import luxury markets like New York and Los Angeles.”

The Explorer Sport continues to provide a world-class automobile experience, and Ford is proud to provide this quality of vehicle to their drivers. To test drive one of these incredible vehicles, stop by Bill Fick Ford in Huntsville and we would be thrilled to help you hop in to the Ford of your dreams. Check out our full inventory, including Explorer Sport models, by visiting www.BillFickFord.com. We hope to see you soon!

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